Fashion Stylist & Off-Figure Stylist
Russian-born fashion stylist Serge Kerbel began his styling career in London. After moving west to Los Angeles to further his pursuits in fashion, Serge eventually moved to Toronto, where he had the opportunity to work with fashion designers Crystal Siemens on the preparation of both collections and fashion shows.
Serge's skill set has also welcomed opportunities in publishing where he has garnered a significant reputation as Photo and Fashion Editor for numerous publications including Harper's Bazaar (Russia, China, Thailand, Malaysia, Dubai), Cosmopolitan (Russia), Esquire (Russia), GQ (Russia), and Vogue (Russia), where he conceptualized and styled various fashion and celebrity shoots. In this role, Serge had the opportunity to travel the world's most exotic locales; one of the most memorable being Uzbekistan in the most exotic locales; one of the most memorable being Uzbekistan in the Middle East where he styled the presidents daughter for Russian Vogue.
In Toronto, Serge landed the position of Fashion Editor for Strut Magazine. Here, he could implement both his European influenced styling skills as well his knowledge of working with advertisers. Up until 2011, Serge worked as the Fashion Director of LUSH and then in 2012 he then became the Creative Director at Argyle and Women of Influence magazine.
Serge's interests and talent go beyond on-figure styling. His conceptual techniques and directional focus translate into off-figure styling as well. His dedication, vision and attention to detail have led him to be the go-to stylist for a variety of clients including Holt Renfrew, Harry Rosen, various personalities and leading fashion publications such as FASHION, Glow, Sharp, Globe & Mail Style Advisor, Zoomer, Enroute and Best Health. Serge has also been on the judging panel for 2 consecutive years for the Fashion and Beauty categories for the National Magazine Awards.
"Serge, looks fantasic. You are the only one who really knows how to show a watch in a FASHION shoot. A lot of people could learn from you"
Chris Hollinrake, PR, Swatch Canada
"You are doing amazing work, and to top it off, we love working with you!"
Cathy Chalmey, PR and Communications Coordinator, Birks and Mayors Inc.
"Serge, thank you! You were absolutely fantastic to work with. I truly appreciate all of your hard work and extra help!!! I'd love to work with you again and I will happily refer you to anyone I know who needs a talented, hard working stylist."
Susie Sheffman, Fashion Director, FASHION Magazine
"You were always a pleasure to work with. Your vision and professionalism are most impressive."
Johnny Lucas, Editor-in-Chief, Driven Magazine
"Hi Diana, I wanted to let you know that the shoot went very well yesterday.Serge did a fabulous job and I believe weÐ²Ð‚™ve come away with a very strong premiere menswear story. Serge was a star and we look forward to working with him again."
Brian Rushton Phillips, Creative Director, Dauphin Media Group
"Hello Diana, Serge was amazing!!! Wow, he worked so hard and was so committed at delivering the 'right' looks for our brands. We all appreciated his special touches to the fashion show line up in terms of pulling 'pink' items to tie in with the Breast Cancer theme"
Alexa Cain, National Marketing Manager, Jones Apparel Group Canada
"BANG! That's the sound of my jaw hitting my desk ... your styling & the attention to including all the details is amazing!"
Lori Petteplace, Fossil Canada
"I just received the magazine this afternoon and it looks great! The pictures are fantastic. Everyone is very excited. Excellent job. Congratulations!"
Jelica Greenwood, Strellson Canada
"Really striking shots in Argyle. As always, nice work."
Tim Gallant, Empire PR
"I was so thrilled to have the opportunity to work with you and hope that we will have a chance to do so again in the near future. I love your style and professionalism. It is such a breath of fresh air to see someone who works hard, is so open to change and maintains a positive outlook with incredible creative talent."
Eugenia Lista, Owner of EL Productions Ltd.
"Good morning Serge, by the way we received Strut this morning; we are so excited about the coverage you gave Lacoste. We love the quality of the shooting and how you styled the item. Thank you so much"
Veronique Viellerobe, Lacoste Canada