Originally from a small farming village on the Canadian prairies, Chad escaped to the fluorescent and booming Asian pop culture machine that is Seoul where he spent five years documenting the South Korean capital's fashion scene and street style, contributing regularly to sites like Street Peeper and Diane Pernet's 'A Shaded View of Fashion'. After dabbling in some e-commerce styling at one of Korea's most popular mens online shopping sites, he packed up and moved across the world once again in 2011 to London, England to pursue a career in the magazine industry. Internships with magazines like Schön! and Ponystep led Chad to bigger roles as Fashion Editor for both 1883 Magazine and Boys By Girls.
His work has been printed in publications such as S/Style Magazine, FSHN Unlimited, I LOVE FAKE, Lone Wolf, TOM*, Vanity Teen and Fault. Now back in Canada, Chad has been putting his street style and editorial sensibilities to use use with clients including Nike, Holt Renfrew, Universal Music, Post Media, Little Burgundy, Call It Spring, Winners, SSENSE, Le Chateau, Starbucks, Ford and the National Ballet of Canada.