Calgary-native Jodi Urichuk began her career in Vancouver, eventually relocating to Toronto where she has spent 20 years building a name as one of Canada's most sought-after makeup artists. Known for her consistency, professionalism, and easy-going demeanour, she is always a celebrity favourite. She works frequently with top actors, including Lena Waithe, Helen Mirren, Awkwafina, Joey King, Helena Bonham Carter, Jon Hamm, Sterling K Brown, Henry Cavill. She's worked with top athletes like Serena Williams and Sydney Crosby. And musicians which include Metallica, The Rolling Stones, and Imagine Dragons. Her celebrity clients love her for her down-to-earth personality as much as they love her innate talent and artistic abilities.
She loves being part of the creative process when working with advertisers and has enjoyed working on many high-profile campaigns, which have taken her on exciting locations around the globe. Fashion and beauty editors appreciate Jodi's fashion-forward creativity, which she brings to every editorial. Her work can often be seen in top fashion publications, such as Harpers Bazaar, Vanity Fair and Variety.